The Influence Of Career Development And Corporate Reputation To Generation Z’s Job Applicant Intention In Kota Medan
Year: 2024
Type: conference-paper
Study design: Observational Study
Abstract: This study aims to determine the effect of career development and company reputation on the interest in applying for jobs of Gen Z in Medan City. The data analysis technique used in the study is path analysis with the Smart-PLS 4.0 program. The sample in this study were final year students of state universities in Medan City using the Slovin formula and using a sampling quota of 398 respondents. The results of the study are that career development has a positive effect on company reputation, career development has a positive effect on interest in applying for jobs, company reputation has a positive effect on interest in applying for jobs and career development has a positive effect on interest in applying for jobs through company reputation.
Authors: Wanda Anisya Putri, Yeni Absah, Sukaria Sinulingga
Language: English
Topic: Employer Branding and e-HRM
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409440363