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Analisis Pengaruh Media Sosial dan Motivasi terhadap Kinerja Dosen Universitas Swasta di Kota Jambi pada Era Digital Modernisasi

Year: 2025

Type: article

Abstract: The purpose of this study is to analyze the influence of social media and motivation on the performance of private university lecturers in Jambi City. This study is a quantitative study with an observational analytical method with a design in this study in the form of a cross-sectional study approach. Respondents in this study were some of the lecturers at Jambi Private University, totaling 240 people. The results of this study indicate that simultaneously and partially there is a positive and significant influence between the variables of social media and motivation on the performance of private university lecturers in Jambi City.

Source: EKONOMIS Journal of Economics and Business

DOI: 10.33087/ekonomis.v9i1.2463

Authors: Fakhrul Rozi Yamali, Venny Yusiana, R. Adisetiawan, Ririn Noviyanti Putri

Institutions: Universitas Batanghari, Universitas Kader Bangsa

Language: English

Topic: Employee Performance and Management

Subfield: Human Factors and Ergonomics

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: diamond

OpenAlex ID: W4409440924

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