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Pengaruh strategi oprasional Pengaruh Strategi Oprasional Pengelolaan SDM, dan Pemanfaatan Teknologi terhadap Kinerja Efisiensi UMKM Makanan Mochi di Pasar Raya MMTC

Year: 2025

Type: article

Abstract: This study aims to analyze the influence of operational strategies, human resource management (HRM), and technology utilization on the operational efficiency performance of Micro, Small, and Medium Enterprises (MSMEs) in the food sector at Pasar Raya MMTC. Using a quantitative approach, data was collected through questionnaires distributed to MSME operators at the Mochi Jinels store in Pasar Raya MMTC. Multiple linear regression analysis was employed to examine the simultaneous effects of these three factors on operational efficiency. The findings reveal that operational strategies and technology utilization have a significant impact on MSME food sector efficiency, while HRM management does not show a significant effect. The combination of appropriate strategies and effective use of technology is expected to enhance operational efficiency, although challenges in HRM remain an obstacle. These findings offer valuable insights for MSME operators and policymakers in formulating more effective development strategies to support business growth and sustainability in the traditional food sector.

Source: Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen

DOI: 10.47663/jmbep.v11i1.606

Authors: Paula Florensia Munthe, Aprinawati, Adelina Lubis, Etri Br Kaban

Institutions: Medan Area University, State University of Medan

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure, Zero hunger

Open Access status: diamond

OpenAlex ID: W4409442259

FWCI:

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