Work

Global Diffusion of New Product Innovations: Investigating Cross-Cultural, Lead-Lag Timing and Social Media Effects

Year: 2025

Type: article

Source: Journal of Global Marketing

DOI: 10.1080/08911762.2025.2487710

Authors: Dipak C. Jain, Kalash Jain

Institutions: China Europe International Business School, Columbia University

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

Funder: Columbia University

OpenAlex ID: W4409442355

FWCI: 5.732

Cites: 27

Cited by: 7

Related to: 10