Year: 2025
Type: article
Abstract: As the retail industry increasingly transitions to online platforms, personalized recommendation systems have become crucial for enhancing customer experience and loyalty. This research presents a web-based shopping platform that extends physical store services to an online environment. The system’s recommendation engine leverages user characteristics and seasonal factors to provide tailored product suggestions, aiming to increase user engagement and retention. Key features of the platform include a user-centric interface, detailed product listings, search and filtering options, and a powerful admin dashboard. This paper explores the design and implementation of this recommendation engine, detailing its architecture, data processing methodologies, and performance evaluations. Through this research, we propose an adaptive e-commerce solution that addresses both user-specific and temporal trends, making the platform suitable for businesses of various scales, from local shops to large retail chains. Index Terms: E-commerce, Recommendation System, User Characteristics, Seasonality, Web Application, Customer Retention, Retail Scalability, Data Flow Diagram
DOI: 10.55041/ijsrem44565
Authors: S. Sajitha Banu, K. Haritha
Language: English
Subfield: Information Systems
Field: Computer Science
Domain: Physical Sciences
Open Access status: bronze
OpenAlex ID: W4409444198