Financial Literacy and Investment Preferences: Analyzing Investor Behavior in the Stock Market
Year: 2025
Type: article
Study design: Observational Study
Abstract: This study looks at financial literacy, investing behaviour, and risk tolerance among Coimbatore Capital investors. A systematic questionnaire was used to obtain data from 100 respondents representing various demographic categories. Descriptive analysis gave information about the respondents' profiles. Key components revealed through factor analysis include guidance seeking, investing commitment, and risk appetite. A two-way ANOVA revealed no significant influence of age or wealth on risk tolerance. Chi-Square testing indicated no significant connections between the category variables. The results imply that behavioural factors have a greater effect on investing decisions than demographic characteristics. The report emphasises the value of financial education and personalised advising services. Limitations include sample size and geographical focus. Future studies might look at digital financial instruments and investment behaviour across larger populations. Key words: Financial Literacy, Investment Behaviour, Risk Management, Investor Psychology,
DOI: 10.55041/ijsrem44637
Authors: Dr. K. Parveen Banu, Ms. P. Ribu
Institution: Sri Ramakrishna College of Arts and Science
Language: English
Subfield: Accounting
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4409446600