A Comparative Study on Crm and Scm Integration in Managing Customer and Supplier Expectations: a Case of D-mart and Swiggy Instamart
Year: 2025
Type: article
Abstract: This study compares CRM and SCM integration in D-Mart and Swiggy Instamart. It explores how both firms manage customer and supplier expectations effectively. The research highlights key differences in strategies, systems, and outcomes. Findings offer insights into improving coordination, satisfaction, and operational efficiency.
Author: ARPITH SAI MURTHY
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409447906