Digital Platforms Support the Digital Development of E-Commerce: Taking JD Health E-Commerce Platform as an Example
Year: 2024
Type: article
Abstract: Under the epidemic, the demand for drugs continues to increase, while bringing more challenges and risks to the e-commerce supply chain. Therefore, in the context of the overall situation, the transformation and development of e-commerce mobility are particularly crucial. Relying on the Internet and big data, the transformation of the digital economy enabling service industry has brought great advantages. Starting from the EMOP mobile platform of JD.com, this article analyzes the process, reasons, and path of JD Health E-commerce platform's mobile transformation through case studies and SWOT analysis; Analyze the advantages brought by user needs based on the technical architecture and solutions of JD EMOP mobile platform, and study how mobile technology empowers JD Health Platform to achieve business development; Starting from the JD Health Data Compass system, this study explores how the JD Health platform can attract traffic and achieve cost reduction and efficiency improvement. Finally, it analyzes the specific achievements of the JD Health mobile platform.
Source: Economic society and humanities.
DOI: 10.62381/e244916
Author: Zhaoguo Cai
Institution: Cardiff University
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409448279