Enhancing Personalized Services in Tianfu Cultural Tourism: Pathways and Strategies Based on User Profiling
Year: 2024
Type: article
Abstract: Against the backdrop of a burgeoning global cultural tourism industry, Tianfu cultural tourism has emerged as a vital driver of economic growth in Sichuan, owing to its unique natural and cultural resources. To address the growing demand for personalized experiences among tourists, this study explores the application of user profiling technologies to enhance the delivery of personalized services in Tianfu cultural tourism. Leveraging big data and artificial intelligence, the study proposes a service optimization framework centered on data collection, profile analysis, and precise content delivery. By examining domestic and international case studies, the research underscores the importance of policy support, industry collaboration, and service innovation. Personalized services significantly enhance tourist experiences and loyalty, fostering the digital transformation and sustainable development of the cultural tourism industry.
Source: Philosophy and social science.
DOI: 10.62381/p243915
Authors: Zhengrong Luo, Jinyang Jiang, Huajie Zhou, Jian Wu
Institution: Guang'an Vocational and Technical College
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409448378