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Augmented and virtual reality in advertising: realities and prospects

Year: 2025

Type: article

Abstract: This article is devoted to the study and analysis of the experience of using augmented and virtual reality technologies in advertising. Examples of both successful and ineffective use of technologies in the advertising industry are given. Based on the analysis, conclusions are made about the advantages, risks and prospects of using augmented and virtual reality technologies in advertising in the context of the digital transformation of modern society.

Source: Vestnik of M Kozybayev North Kazakhstan University

DOI: 10.54596/2958-0048-2025-5-225-232

Authors: A. V. Kalyagina, S. V. Shevchuk

Institutions: The Russian Presidential Academy of National Economy and Public Administration, Novosibirsk State Pedagogical University

Language: English

Topic: Augmented Reality Applications

Subfield: Computer Vision and Pattern Recognition

Field: Computer Science

Domain: Physical Sciences

Open Access status: hybrid

OpenAlex ID: W4409449918

FWCI:

Cites: 1

Cited by:

Related to: 10