Work

Analysis of Museum Brand Experience Dimensions Using Multidimensional Scaling - Focusing on ExPros’ Visual and Verbal Identity -

Year: 2024

Type: article

Source: Journal of Cultural Product & Design

DOI: 10.18555/kicpd.2024.79.008

Authors: Yixuan Zhou, Chenhui Wang

Language: English

Topic: Museums and Cultural Heritage

Subfield: Museology

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409467754

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