Research on the Application of the Aida Model in Internal Communication at Tan Trao University
Year: 2025
Type: article
Abstract: The article focuses on researching the application of the AIDA model (Attention, Interest, Desire, Action) in the internal communication strategy at Tan Trao University. The AIDA model has been proven to be an effective tool in marketing and communication, but its application in the educational environment is still limited. Through an analysis of the current internal communication practices at the university, the study identifies the limitations and proposes solutions for improvement based on each stage of the AIDA model. These solutions not only enhance the effectiveness of information dissemination but also promote engagement and a sense of unity among staff, faculty, employees, and students at the university.
Authors: Ha Hoang Thi Ngoc Ha, Binh Vu Thanh, Dan Nguyen Van
Institution: Trường Đại học Tân Trào
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409469302