Work

Exploring the Impact of Generative AI on Customer Engagement in Digital Marketing

Year: 2024

Type: conference-paper

Study design: Systematic Review

Source: International Conference on Informatics and Computing (ICIC)

DOI: 10.1109/icic64337.2024.10956926

Authors: Richard Wiputra, Muhamad Rafindio, Achmad Rizky Kurniawan, Akbar Raditya Rahardjo

Institution: Binus University

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W4409474561

FWCI:

Cites: 24

Cited by:

Related to: 10