How the characteristics of destination mascots build the affective destination image: The mediating role of emotional value and destination intimacy
Year: 2025
Type: article
Study design: Observational Study
Source: Journal Of Vacation Marketing
Authors: Xiaohong Wu, Ivan Ka Wai Lai, Qinglin Deng
Institutions: City University of Macau, Macao Polytechnic University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4409475783