Work

Utilizing digital marketing to improve the performance of MSMEs in Kraton District, Yogyakarta

Year: 2025

Type: article

Abstract: This community service activity aims to enhance the marketing reach and performance of MSMEs in Kraton District, Yogyakarta, through the utilization of digital marketing. The activities were conducted through training and mentoring. The methods used included lectures, discussions, and practical exercises. Lectures were delivered to introduce digital marketing concepts and tools. Practical exercises involved the application of digital marketing through the creation of online shop accounts on marketplaces and Google Business Profiles. The evaluation results showed an increase, with 32% of MSMEs now having online shop accounts; 58% of MSMEs having Google Business Profiles; a 15% increase in sales post-digital marketing implementation; and a 10% increase in visits to MSMEs that have Google Business Profiles.

Source: Community Empowerment

DOI: 10.31603/ce.12495

Authors: Muniya Alteza, Penny Rahmawaty, Lina Nur Hidayati, Arum Darmawati

Institution: Yogyakarta State University

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: diamond

OpenAlex ID: W4409475819

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Related to: 10