Work

Implementation of website reservation system and online promotion for business development at Sejati Catering

Year: 2025

Type: article

Abstract: Sejati Catering faces obstacles in its manual promotion and order management system, hindering business development. This community service program aimed to enhance Sejati Catering's ability to leverage digital platforms for online promotion and reservations through website development. The program utilized a workshop methodology providing hands-on training in website management using a pre-built website. Evaluation results showed significant increases in knowledge of online promotion (100%), website management skills (90%), and promotional reach (80%). However, further copywriting training is recommended to optimize website content.

Source: Community Empowerment

DOI: 10.31603/ce.12304

Authors: Nani Purwati, Gunawan Budi Sulistyo, Sri Kiswati, Noor Hasan

Institution: Universitas Bina Sarana Informatika

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4409478950

FWCI:

Cites: 13

Cited by:

Related to: 10