Work

Implementation of Operations Research for Location Selection of J-Cakes' New Branch in Pulau Penang Using the Factor-Rating Method

Year: 2025

Type: conference-paper

Abstract: This study applies operations research to address the critical task of selecting an optimal location for J-Cakes, a café based in Pulau Penang, as it plans to establish a new branch to meet rising consumer demand. The location selection process involves evaluating key factors, including security, topography, competition intensity, market proximity, and transportation accessibility. Using the Factor-Rating Method, three potential locations—X, Y, and Z—were analyzed. The findings indicate that Location Y is the most favorable, achieving the highest score (129) due to its strong security measures and balanced performance across other criteria. Additionally, the study explores J-Cakes' strategic approach to addressing competition at the selected site, emphasizing operational efficiency, the practical application of operations research methods, and market-oriented strategies.

Source: Proceedings International Conference on Business Economics & Management

DOI: 10.47747/icbem.v2i2.2721

Authors: Said Ridho Abdillah, Sri Yusriani, Alona Amalia, Desy Hirawaty Siregar, Rustina Sitompul

Institutions: Indonesia Open University, Universiti Sains Malaysia, Universitas Indraprasta PGRI

Language: English

Topic: Facility Location and Emergency Management

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: diamond

OpenAlex ID: W4409496557

FWCI:

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