Year: 2025
Type: article
Abstract: In the modern era, students are expected not only to excel academically but also to develop a strong entrepreneurial spirit. Innovation plays a crucial role in addressing economic challenges by creating job opportunities and driving sustainable economic growth. The Kampus Merdeka Competition Program (PKKM) serves as a platform for students to enhance their entrepreneurial skills through innovation based on local potential. One promising business opportunity is the innovation of popcorn made from corn, a widely cultivated crop in Indonesia that remains limited to conventional products. PopCrunch is introduced as an innovative solution featuring unique flavors, attractive packaging, and a digital marketing strategy targeting young consumers. This article explores how popcorn can serve as an effective means to foster entrepreneurship among students through PKKM, while also analyzing its business potential to inspire students in establishing small businesses with promising growth prospects.
Authors: Abdurahman Hamid, Andika Saputra, Satrina Satrina, Khaeratul Ummat, Nur Inayah Anwar
Institution: State University of Makassar
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409497020