Work

The evolution of principles to establishing cultural hegemony in the twentieth century

Year: 2025

Type: article

Abstract: The article analyzes the evolution of the concept of «power of attractiveness » in public policy throughout the twentieth century, traces its relationship with the development of mass communication, the expansion of civic participation and ideological confrontations. Special attention is paid to the American experience in the field of public diplomacy, as well as the transformation of propaganda strategies from direct ideological influence to more subtle forms of «soft power».

Source: Nauchno-analiticheskii zhurnal Obozrevatel - Observer

DOI: 10.48137/2074-2975_2025_2_76

Authors: Y. Malyshko, S. Novoselov

Institution: The Russian Presidential Academy of National Economy and Public Administration

Language: English

Topic: International Relations and Foreign Policy

Subfield: Political Science and International Relations

Field: Social Sciences

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: hybrid

OpenAlex ID: W4409506421

FWCI:

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Related to: 10