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The Influence of Ai on Consumer Decision- Making

Year: 2025

Type: article

Abstract: The advent of artificial intelligence (AI) has transformed the way consumers make purchasing decisions.AIpowered tools, such as chatbots, virtual assistants, and personalized recommendations, are increasingly influencing consumer behaviour.This study explores the impact of AI on consumer decision-making, examining how AI-powered tools affect consumer perceptions, attitudes, and purchasing decisions.

Source: International Research Journal of Modernization in Engineering Technology and Science

DOI: 10.56726/irjmets72568

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: hybrid

OpenAlex ID: W4409513442

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