Work

Strategi Pengembangan Kerajinan Sentragabah dalam Meningkatkan Daya Tarik Wisata Edukasi di Desa Bumijaya, Kecamatan Ciruas, Kabupaten Serang

Year: 2025

Type: article

Abstract: The pottery artisan community in Bumijaya Village faces several major challenges, such as the lack of modern marketing strategies, limited innovation in product design and functionality, and the suboptimal management of education-based tourism development. This study employs the Participatory Action Research (PAR) method, which emphasizes active community involvement in every stage of research and action. Observations indicate that Bumijaya Village has tourism potential that can be developed into an educational tourism attraction. Furthermore, based on observations and program implementation, there has been an increase in community awareness regarding the importance of innovation in pottery production and its utilization in the educational tourism industry.

Source: Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia

DOI: 10.55606/jppmi.v4i1.1808

Authors: Saeful Fachri, Rani Dewi Yulyani, Sinta Agustina

Institutions: Universitas Banten, Universitas Islam Negeri Sultan Maulana Hasanuddin Banten

Language: English

Topic: Community-based Tourism Development and Sustainability

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: diamond

OpenAlex ID: W4409514214

FWCI:

Cites:

Cited by:

Related to: 10