Peningkatan Skala Bisnis dengan Memperluas Cakupan Bisnis, Teknologisasi Pembukuan, dan Optimisasi Operasional
Year: 2025
Type: article
Abstract: KUM042 group was assigned to develop Aulia Cookies, an MSME in Dusun Pajawan, Gandasoli Village, Kramatmulya Subdistrict, Kuningan Regency, West Java, founded by Mrs. Yuyun Sri Wahyuni in 2006. The programs we designed were implemented as a form of community service (PKM). In the initial observation and interview stages, the group identified obstacles in business digitalization, operations, and finance, making it difficult for Aulia Cookies to expand its market. In its development, the group conducted 20 days of on-site assistance at the partner's location and additional follow-up monitoring for 5 months. The activities carried out included: 1) business assistance for MSMEs through product and packaging re-branding; 2) developing promotion and accessing a wider market through social media and marketplaces; 3) implementing more structured business financing. Through these initiatives, it is expected to help Aulia Cookies achieve a significant increase in revenue growth and expand its market reach, supported by broader marketing contributions.
Authors: Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang 15339, Indonesia, Ong William Immatara Budiono, Steffi Henny Bunawan, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang 15339, Indonesia, Seana Tatang Tanedi, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang 15339, Indonesia, Filbert Kenneth, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang 15339, Indonesia, Madeline Vanessa Thang, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang 15339, Indonesia, Tialini Amara, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang 15339, Indonesia, James Arther Tengku, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang 15339, Indonesia, Leonis Marchalina, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang 15339, Indonesia
Institution: Universitas Prasetiya Mulya
Language: English
Subfield: Demography
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409521944