Work

CRM strategies within small and medium family-owned businesses: a multiple case study

Year: 2025

Type: article

Source: International Journal of Electronic Customer Relationship Management

DOI: 10.1504/ijecrm.2025.145716

Authors: Chifae El Hail, Mustapha El Koraichi

Institution: Chouaib Doukkali University

Language: English

Topic: Family Business Performance and Succession

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409526060

FWCI: 2.625

Cites:

Cited by: 2

Related to: 10