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Critical success factors in implementing a CRM solution: a case study

Year: 2025

Type: article

Source: International Journal of Electronic Customer Relationship Management

DOI: 10.1504/ijecrm.2025.145715

Authors: Carlos Pissarra, Jorge Vareda Gomes, Mário Rom�ã, N.A. o

Institutions: University of Lisbon, ISEG - Instituto Superior de Economia e Gestão, Universidade Lusófona de Humanidades e Tecnologias, Universidade Lusófona

Language: English

Topic: ERP Systems Implementation and Impact

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4409526066

FWCI:

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