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Integration of SWOT and TTCI Models for Indonesian Halal Tourism: Global Competitiveness Improvement Strategy

Year: 2025

Type: article

Abstract: This study analyzes the use of Strengths, Weaknesses, Opportunities, Threats (SWOT) and Travel and Tourism Competitiveness Index (TTCI) model integration in the context of Indonesia’s halal tourism sector and formulates effective strategies to increase global competitiveness in this sector. It concludes that by understanding the strengths, weaknesses, opportunities, and threats that exist, as well as assessing Indonesia’s position in the global tourism competitiveness index, effective strategies can be formulated to improve the competitiveness of the halal tourism sector.

Source: KnE Social Sciences

DOI: 10.18502/kss.v10i8.18471

Authors: Gita Leviana Putri, Arsyad Sobby Kesuma, Iskandar Syukur, Mezan el- Khaeri Kesuma

Institution: Universitas Islam Negeri Raden Intan Lampung

Language: English

Topic: Halal products and consumer behavior

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4409526600

FWCI: 1.806

Cites: 23

Cited by: 1

Related to: 10