Is bottom-of-the-pyramid orientation a new reason for product imitation in emerging markets?
Year: 2025
Type: article
Source: International Business Review
Authors: Lianyong Xu, Zelong Wei, Paike Xie, Eric W.T. Ngai, Wengao Huang
Institutions: Hong Kong Polytechnic University, Xi'an Jiaotong University
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: closed
Award: G3064571981
OpenAlex ID: W4409526602