Year: 2025
Type: article
Abstract: This paper systematically explores Jean Baudrillard's theory of simulacra and its profound influence on communication. In the context of postmodern society and consumer society, Baudrillard, through the inheritance and development of Marx's critique of political economy, puts forward a unique theory of media, which reveals the dominant role of symbols and media in modern society and their profound impact on people's lives. The article first introduces the characteristics of postmodern and consumer societies, pointing out the dominance of symbols, codes and simulacra in modern society and the role of consumption in social stratification and compartmentalization. The article analyzes Baudrillard's critical theory of symbolic political economy and mimetic theory in detail, exploring the mechanisms of production and exchange of symbolic value, as well as the manifestations of simulacra in contemporary society and the critical vision of hyperreal theory. The article also explores Baudrillard's breakthrough on women and gender difference, the relationship between fashion and the female body, and the mechanisms by which object strategies operate on the female body. Finally, the article summarizes the core ideas of Baudrillard's theory, points out its critical and transformative significance to modern society, emphasizes the important role of the concept of seduction in subverting the traditional subject-object relationship, and makes suggestions for future research directions.
Author: Shuying Guo
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409543337