Year: 2025
Type: article
Abstract: This research analyze a comprehensive evaluation of the external and internal environments of The Coca Cola Company, a global leader in the non-alcoholic beverage industry. The SWOT analysis reveals Coca-Cola’s strengths, including its strong brand influence, market penetration, and diverse product portfolio, while also identifying weaknesses such as reliance on core products, environmental issues, and market saturation. Its opportunities lie in product innovation, expansion into emerging markets, and sustainable development strategies, while threats include health trends, regulatory pressures, and increasing competition. Internal analysis evaluates Coca Cola's profitability, liquidity, and resources, highlighting its financial stability, strong brand value, and efficient global operations. Despite challenges such as slowing revenue growth and dependence on carbonated beverages, Coca Cola’s sustained profitability and strategic adaptability position it as a long-term industry leader. The risk assessment emphasizes issues like market competition, changing consumer preferences, and supply chain disruptions, offering recommendations for investors, such as focusing on long-term returns and closely monitoring external pressures. Coca Cola’s strategic priorities, including product diversification, sustainability, and expansion into emerging markets, lay the foundation for future growth and value creation for shareholders. This research concludes that Coca Cola remains a stable and profitable investment choice, and with its innovation and market adaptability, its future remains promising.
Author: Xinyue Shen
Language: English
Subfield: Accounting
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409543875