Work

The Effect of Applying E-Commerce-Based Information Technology on the Growth and Development of MSME Businesses in Indonesia

Year: 2025

Type: article

Abstract: The development of technology and the internet has created new opportunities for companies to expand their market reach. One form of change in digital technology is the rise of e-commerce, a digital platform that enables businesses to operate efficiently while prioritizing innovation and creativity. Unlike traditional business, online shopping relies on electronic networks, making it more dynamic and accessible. Thus, e-commerce is a technology-based business platform created to help companies achieve their business goals. This encourages SMEs to adapt and go digital. SMEs that adopt e-commerce experience business growth and development, with higher average sales than MSMEs that do not use e-commerce in Indonesia. This study was conducted using a qualitative content analysis method through library research. The findings of this research indicate that MSME business owners must develop their understanding of electronic systems and digital applications to improve marketing and sales strategies of the products or services they offer.

Source: KnE Social Sciences

DOI: 10.18502/kss.v10i8.18431

Authors: Azizah Nabilah, Dania Hellin Amrina, Dani Amran Hakim

Institutions: Indonesia Open University, Universitas Pembangunan Nasional Veteran Yogyakarta, Universitas Islam Negeri Raden Intan Lampung

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W4409544728

FWCI:

Cites: 10

Cited by:

Related to: 10