Work

Can Kirana Stores Compete in India's E-Commerce Revolution? Rethinking Traditional Retail in the Digital Age

Year: 2025

Type: article

Abstract: E-commerce has reshaped the global retail landscape bringing both disruptions and opportunities specifically in emerging markets like India. This paper explores the evolution of e-commerce in India and its impact on traditional retail particularly unorganized Kirana stores. By analysing market trends, consumer behaviour and policy implications, the study examines how conventional retailers are adapting to digital transformation. Using Reliance Retail’s JioMart initiative as a case study, it provides insights into the integration of digital and physical retail ecosystems. While e-commerce challenges Kirana stores, it also fosters innovation, growth and the emergence of hybrid retail models.

Source: Management Dynamics

DOI: 10.57198/2583-4932.1352

Authors: Anshi Jindal, Ashwarya Kapoor

Institution: Manav Rachna International Institute of Research and Studies

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4409574376

FWCI:

Cites: 16

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Related to: 10