Deep learning applications in brand identity protection: A technical analysis
Year: 2025
Type: article
Abstract: This technical article explores deep learning applications for brand identity protection through visual content analysis, focusing specifically on convolutional neural networks in e-commerce environments. We present an empirically validated framework that integrates optimized CNN architectures, multi-modal feature engineering, and scalable system design to address counterfeit detection challenges in digital marketplaces. The framework achieves over 95% detection accuracy while maintaining sub-100ms latency in production environments. We address key technical challenges including visual variations handling and false positive mitigation, provide detailed performance metrics, and explore emerging approaches in self-supervised learning, few-shot learning, and federated systems that promise to further advance brand protection capabilities.
Author: Prem Sai Pelluru
Language: English
Subfield: Computer Vision and Pattern Recognition
Field: Computer Science
Domain: Physical Sciences
Open Access status: hybrid
OpenAlex ID: W4409586980