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AI-Enhanced Data Activation: Combining Salesforce Einstein and Data Cloud for proactive customer engagement

Year: 2024

Type: article

Abstract: This paper explores the strategic fusion of Salesforce Einstein and Salesforce Data Cloud for AI-enhanced data activation, enabling organizations to deliver proactive, personalized customer engagement.By unifying real-time data ingestion, AI-driven insights, and automation, enterprises can transition from reactive to predictive customer relationship management.The study reviews existing technologies and methodologies, builds a conceptual framework integrating Salesforce's ecosystem, and proposes a scalable architecture for intelligent engagement.Furthermore, it draws from literature to contextualize modern trends, supported by diagrams, infographics, and data-driven visualizations to provide a holistic perspective.

Source: ISCSITR-INTERNATIONAL JOURNAL OF CLOUD COMPUTING

DOI: 10.63397/iscsitr-ijcc_05_02_002

Author: ShivaKrishna Deepak Veeravalli

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4409589630

FWCI:

Cites: 13

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Related to: 10