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Adoption of QR Code-Based Payment Systems in Malaysia: A Study on the Utilization of Mobile Banking Among Smartphone Users

Year: 2024
Type: article
Study design: Observational Study
Abstract: The rapid growth of digital transactions and the increasing prevalence of mobile banking (M-banking) necessitate a comprehensive understanding of the factors influencing the adoption of QR code-based payment systems. This study seeks to identify utilization of M-banking through QR code technology among Malaysian smartphone users with access to M-banking applications, encompassing a diverse demographic across Malaysia, from Perlis to Sabah. Employing a quantitative approach, the study collects data through an online survey distributed via Google Forms to 200 Malaysian smartphone users. The findings reveal that the sample is predominantly composed of younger, single individuals, many of whom are students or hold advanced educational qualifications. The respondents represent a wide range of income levels and geographic locations, providing a comprehensive view of the Malaysian mobile banking user base. Additionally, the study identifies that established market leaders, such as Maybank and CIMB, continue to dominate Malaysia’s digital banking sector, while Islamic banks exhibit moderate growth potential. The remarkably low rate of non-users highlights the increasing integration of mobile banking into everyday financial practices within Malaysian society.
Authors: Fatin Wardina Binti Rafi, Ziad Esa Yazid, Nor Fatin Binti Mohd Hussain, Jumadil Saputra
Language: English
Open Access status: diamond
OpenAlex ID: W4409598803
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