Year: 2025
Type: article
Abstract: The rapid advancement of digital technology and the increasing accessibility of online platforms have significantly transformed the entrepreneurial landscape, particularly for Generation Z (Gen Z). This study explores the key drivers influencing Gen Z's intention to engage in online businesses. By analyzing psychological, technological, and socio-economic factors, this research provides insights into the motivations and challenges faced by young digital entrepreneurs. Through a review of existing literature and empirical analysis, the study identifies critical determinants such as digital literacy, social media influence, financial awareness, and risk-taking behavior. Furthermore, the paper discusses the role of government policies, digital payment adoption, and the impact of the COVID-19 pandemic on online entrepreneurship trends. The findings of this research contribute to a deeper understanding of how Gen Z leverages digital tools to establish and grow online businesses, offering practical implications for educators, policymakers, and industry stakeholders. Keywords: Gen Z, Online Business Intention, Digital Entrepreneurship, Social Media Influence, Digital Literacy, ECommerce Trends
DOI: 10.55041/ijsrem45138
Author: Saurav Singh pokhariya
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4409609649