Year: 2025
Type: article
Abstract: Program Community Development II at Universitas Prasetiya Mulya is a community service activity aimed at applying students' knowledge to serve the community, particularly in Kuningan. One of the partners in this program is Enyoy Mochi, started its mochi business in Kadugede since 2018. Founded by Ms. Azka Nur Azizah and her husband, Enyoy Mochi offers 18 mochi flavors. Enyoy Mochi faces challenges in operations, finances, marketing, and human resource management. Universitas Prasetiya Mulya's Community Development II group assists Enyoy Mochi in optimizing mochi dough production processes, designing marketing strategies and branding, enhancing social media engagement, and activating Grab services. Additionally, the group provides financial recording , aids in creating SOPs, and employment contracts.
Authors: Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang, 15339, Felix Alexander Finardi, Daniel Liyanto, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang, 15339, Dea Liwarty Anastasya S., Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang, 15339, Dzulfaqar Arrafi, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang, 15339, Ammar Munadi Suweco, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang, 15339, Ni Made Febryangga Wijaya Putri, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang, 15339, Yohana Devina Suwondo, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang, 15339, Aulia Ardista Wiradarmo, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang, 15339
Institution: Universitas Prasetiya Mulya
Language: English
Subfield: Demography
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409609795