Year: 2025
Type: article
Abstract: Kicimpring brand Dua Putra is a snack food MSME (Micro, Small, and Medium Enterprise) originating from Sindangjawa Village that sells kicimpring. The problem encountered at Dua Putra is the lack of certification for the household food industry, which results in suboptimal distribution. Additionally, there are errors in the writing on the packaging label, which could lead to violations of statutory regulations. Furthermore, the partners experience a shortage of raw materials and lack structured financial records to help measure sales. The aim of the prepared program is to address these partner issues and also elevate the class of Dua Putra MSMEs. Through this activity, the accompanying team succeeded in addressing the main problems and increasing the efficiency of the work program, from marketing and operational perspectives to financial aspects.
Authors: Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang, 15339, Edbert Kurniawan, Thio Jennifer, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang, 15339, Phoebe Aurelia Sugiharto, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang, 15339, Erick Nathanel Gunawan, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang, 15339, Figo Revanza, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang, 15339, Syahreza Nurirly Farres, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang, 15339, Alfred Jonathan, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang, 15339, Theodorus Radja Ludji, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang, 15339
Institution: Universitas Prasetiya Mulya
Language: English
Subfield: Demography
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409609796