Year: 2025
Type: article
Study design: Observational Study
Abstract: This work is based on a survey to study the influence of social media on tourist destination choices. By examining four major aspects—i.e., the influence of social media content, the desired information on travel, shared online experiences, and the match between real experiences and social media expectations—the results highlight the significant role of social media in shaping travelers' choices and motivations. Visual and sensory material play a very important role. The study, which focuses on Morocco, provides insights into the nuances of social media use in a developing country with a flourishing tourism economy and a high internet penetration rate.
Source: Journal of Management World
Author: Imane Oudmine
Institution: Université Ibn Zohr
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409613640