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Digital Marketing Strategies And Revenue Growth Among SMEs In Barangay Canlubang, Calamba City, Laguna

Year: 2025

Type: article

Abstract: This study explores the link between digital marketing strategies and revenue growth among SMEs in Barangay Canlubang, Calamba City. It examines the use of social media, SEO, content, email, PPC, and mobile marketing, and measures revenue growth via total revenue and profit margins. Survey results show limited adoption of digital marketing due to financial, expertise, and resource challenges. While digital efforts moderately impact revenue, their use is inconsistent and under-optimized. The study highlights a gap in advanced strategy use and recommends training, financial support, expert consulting, and monitoring systems to boost digital marketing and financial performance. Future research should explore more revenue factors and industry-specific trends

Source: International Journal For Multidisciplinary Research

DOI: 10.36948/ijfmr.2025.v07i02.41839

Author: Jessa Chan

Institution: University of Perpetual Help System DALTA Calamba

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: hybrid

OpenAlex ID: W4409617256