The Impact of Strategic Orientations on Organizational Innovation at Jordanian Pharmaceutical Companies
Year: 2025
Type: article
Study design: Observational Study
Abstract: The study aimed to identify the impact of strategic orientations on organizational innovation in Jordanian pharmaceutical companies.The study was conducted on a simple random sample of (138) managers in the companies under study.Data was collected through a developed electronic questionnaire, and the (SPSS) program was used to process the data.The study results indicated a high level of relative importance of strategic orientations and organizational innovation in companies.The results also demonstrated a significant impact of strategic orientations on organizational innovation in Jordanian pharmaceutical companies.
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409618520
