Year: 2024
Type: article
Abstract: The COVID-19 pandemic has accelerated digitalization in Indonesia, including for Micro, Small, and Medium Enterprises (MSMEs). Zean Store, a Muslim clothing MSME in Cilimus, Kuningan, faced challenges in digitalization due to limitations in time, knowledge, and local competition. A mentoring program was implemented to enhance marketing through social media (Instagram, TikTok), open an online store on Shopee, and adopt a simple bookkeeping system using Google Sheets. The results of the mentoring showed improvements in brand awareness, operational efficiency, and sales. This study emphasizes the importance of digitalization for the advancement of MSMEs in the digital era.
Authors: Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang 15339, Indonesia, Evangelina Yovela Constantin, Tiffany Elizabeth Sungadi, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang 15339, Indonesia, Stephen Stephen, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang 15339, Indonesia, Hensel Christian, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang 15339, Indonesia, Julius Benedict Loyangjaya, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang 15339, Indonesia, Steven Hartono Tumegah, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang 15339, Indonesia, Agnes Dharmasaputra Jan, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang 15339, Indonesia, Zanetha Ivanka, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang 15339, Indonesia, Fati Ramadhanti, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang 15339, Indonesia
Institution: Universitas Prasetiya Mulya
Language: English
Subfield: Demography
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409621404