Year: 2024
Type: article
Abstract: Moringa leaves are raw materials that are going to be used as a product for a business with start-up status in Cipasung Village, Darma District, Kuningan Regency, West Java. In developing his business, Mr. Dian Nugraha as an owner of the business experienced various challenges in operational, marketing and financial aspects. The 2024 Community Development Program is here to help with this problem. The aim of carrying out the activity is to provide Mr Dian Nugraha with knowledge about areas of management that are challenges for him. This activity resulted in several things that were important for developing Mr Dian's business, such as Moringa leaf product innovation obtained through research and development of the raw materials, the creation of a logo and business name to establish a brand, and the making of structured financial records.
Authors: Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang 15339, Indonesia, Ferrymenatos Wijaya, Felicia Jonina, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang 15339, Indonesia, Harry L’Haqeem, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang 15339, Indonesia, Michelle Amadea Effendi, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang 15339, Indonesia, Richard Angkiet, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang 15339, Indonesia, Tince Anggreny, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang 15339, Indonesia, Arief Fadhilah, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang 15339, Indonesia
Institution: Universitas Prasetiya Mulya
Language: English
Domain: Life Sciences
Open Access status: diamond
OpenAlex ID: W4409621424