Year: 2024
Type: article
Abstract: MSME businesses are one of the largest economic pillars in Indonesia, accounting for nearly 62% of the country's GDP. With such a significant contribution, competition among SME businesses is also intense. Many MSMEs are seeking to gain a competitive edge through technological channels such as Social Media, Microsoft Excel and others. This journal aims to explore the advantages of using these technologies in SME businesses from both a Marketing and Operations management perspective to advance MyHazza's business development. Specifically, it will focus on implementing Brand Awareness strategies on social media and adopting digital technology through digital recording systems for MyHazza's business operations. This implementation will take place from February to March 2024 offline during the Community Development event, and from April to June online to assist and guide the application of these aspects.
Authors: Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang 15339, Indonesia, Derren Sebastian, Felicia Kathleen, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang 15339, Indonesia, Ferdinand Emmanuel Hartono, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang 15339, Indonesia, Jonathan Nathaniel, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang 15339, Indonesia, Renata Amanda Wijaya, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang 15339, Indonesia, Stefanie Gunawan, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang 15339, Indonesia, Arief Budiman, Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Tangerang 15339, Indonesia
Institution: Universitas Prasetiya Mulya
Language: English
Subfield: Demography
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409621489