Work

Defying or defining identity: Wrestling with the wicked problem of branding identities

Year: 2025
Type: article
Abstract: Professional identity in medicine is fluid and complex. Liao comments on Branzetti et al. to outline how learners face identity struggles early, while seasoned physicians can use branding to sustain identity (if done authentically and ethically).
Language: English
Field: Medicine
Open Access status: bronze
OpenAlex ID: W4409624044
FWCI:
Cites: 10
Cited by:
Related to: 10