Year: 2025
Type: article
Abstract: In ancient times, Xuzhou was known as Pengcheng and was one of the Nine Provinces of ancient China. With a long history, it is rich in cultural heritage and has a profound cultural accumulation, leaving behind a splendid and brilliant historical and cultural legacy for Xuzhou. Many historical and cultural sites have been preserved in material form. The people here inherit a rich and diverse array of ethnic and folk cultures. Besides the famous cultural resources of the Han Dynasty, many historical figures have left their mark in Xuzhou. Among them, the name of SuShi from the Song Dynasty is closely linked to the city of Xuzhou, representing the typical SuShi and PoDong culture.According to historical accounts, the origin of the famous Xuzhou pastry "Misandao" comes from SuShi naming it during his tenure as the governor of Xuzhou. The eight traditional pastries of Xuzhou: Honey Sliced Pastry, Yangjiao Honey, Crispy Sugar, Peanut Candy, Tiao Su, Money Cake, Sesame Cake, Jiangmi Tiao, etc. "Lao Ba Jian" is a traditional assortment of eight classic pastries, with Misandao standing out as the most renowned and historically significant variety. As a quintessential Chinese pastry, Misandao has evolved from its ancient origins into a beloved local snack in the Xuzhou region, serving as both a festive delicacy and everyday treat. However, despite its enduring popularity, the cultural and historical roots of Misandao remain underappreciated. In light of this, educators should explore innovative ways to highlight the pastry's heritage through modern packaging and marketing strategies, using these mediums to promote Xuzhou's Su Shi culture. In today's thriving market economy, where regional and ethnic brands flourish, supermarket shelves are lined with an array of creatively packaged food products, offering consumers endless options. While this diversity enriches the shopping experience, it also intensifies competition for traditional local foods like Misandao. Current research indicates that the conventional packaging of Misandao fails to meet contemporary aesthetic expectations or effectively communicate the product's cultural value. Thus, revitalizing its presentation is crucial to ensuring its relevance in a competitive marketplace while preserving its historical significance.
Authors: Hangyu Ma, Sastra Laoakka
Institution: Mahasarakham University
Language: English
Subfield: Museology
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409635436