Year: 2025
Type: article
Abstract: With the rapid development of artificial intelligence (AI) technology, its application in various fields is becoming more and more extensive, and TV drama creation is no exception. This paper firstly introduces the application of AI in script creation, character assignment and casting, filming process, publicity and promotion, viewing experience optimisation, etc., and analyses the significance of AI technology in improving the efficiency of TV drama creation, optimising the quality of creation, and broadening the creative ideas. Then, this paper discusses the ethical and legal issues that may be caused by AI in the creation of TV dramas, such as the definition of the right to create, privacy protection, and the application of norms and regulation. Then, through the application examples of AI in TV drama creation at home and abroad, the impact and inspiration of AI technology on the TV drama industry are analysed. Finally, this paper puts forward the application prospect and development strategy of AI in TV drama creation, in order to provide reference for the innovative development of China's TV drama industry.
DOI: 10.54097/kthh8e08
Authors: Wenyu Yan, Damdindorj Tsetsegdelger
Institution: Graduate University of Mongolia
Language: English
Topic: Technology's Impact on Media
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409635745