Kebijakan Pemrograman Pada Penayangan Cabang Olahraga (Studi Kasus Asian Games 2018 DI INDOSIAR)
Year: 2024
Type: article
Abstract: The choice of Indonesia as host for the Asian sports competition was certainly not without reason. Indonesia is considered worthy of being the venue for the Asian Games because of various things that should make us proud as Indonesian citizens. In this four-yearly event. Indosiar has officially obtained the rights to broadcast the 2018 Asian Games. The problem in this research is what the programming policy is for broadcasting the 2018 Asian Games sports broadcast on Indosiar. The aim of this research is to find out the 2018 Asian Games programming policy for sports in Indosiar. using a constructivist paradigm with a qualitative approach and using the Pringle Star programming theory. The results of this research are 1) regarding planning. Indosiar stations carry out planning by planning programs during production, maintaining programs to be purchased (acquisition) and scheduling programs to attract as many viewers as possible and working with sponsors or advertisers. 2) regarding the production and purchase of programs. Indosiar buying programs from other parties is usually called outsourcing. In Indosiar itself, the proportion for outsourcing and in-house parties is more than 95% made in-house, while the rest is made by external parties. 5% is done by out house workers. 3) about Program Execution. In program execution, this is the stage of the implementation process of the program plan that has been created. The parties in the field and in the office studio communicate with each other so that there is no miscommunication and zero mistakes in the event process. 4) monitoring and evaluating impressions. This monitoring and evaluation process is to determine how far a plan and goal can be achieved and realized, which means the output achieved in this case Rating and Share as well as prestige value
Authors: Annory Langga O, Fadilla Widianto
Institution: Pakuan University
Language: English
Subfield: Computer Networks and Communications
Field: Computer Science
Domain: Physical Sciences
Open Access status: diamond
OpenAlex ID: W4409636337