Year: 2025
Type: article
Abstract: In the constantly changing entertainment landscape, Netflix has risen to prominence, fundamentally transforming the way audiences engage with content. This paper aims to explore the financial complexities of Netflix, a global streaming powerhouse that has become a hallmark of on-demand entertainment. The objective is to perform a thorough financial analysis, examining essential performance indicators while breaking down the strategic decisions that have fueled Netflix's remarkable growth. Utilizing financial ratios, cash flow assessments, and evaluations of profitability and leverage, this paper analyzes Netflix's financial health and performance over the last five years. Additionally, this paper examines the strategic initiatives the company has undertaken, such as content acquisition, international expansion, and the production of original content, to assess their impact on Netflix's financial results. This paper seeks to provide a detailed understanding of Netflix's financial status, offering insights into the company's profitability, liquidity, and overall market influence. In addition to that, this analysis examines the strategic choices that contribute to Netflix's financial success and their wider impact on the media and entertainment sector. Moreover, this research is pertinent for investors and analysts as they navigate the changing landscape of digital content delivery.
DOI: 10.54097/bqzz4b59
Author: Zhenfeng Wan
Institution: University of Macau
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409648963