Year: 2016
Type: preprint
Abstract: This theoretical integration of social psychology’s main cognitive and affective constructs was shaped by three influences: (a) recent widespread interest in automatic and implicit cognition, (b) development of the Implicit Association Test (IAT: Greenwald, McGhee, & Schwartz, 1998), and (c) social psychology's consistency theories of the 1950s – especially Heider's (1958) balance theory. The balanced identity design is introduced as a method to test correlational predictions of the theory. Data obtained with this method revealed that predicted consistency patterns were strongly apparent in the data for implicit (IAT) measures, but not in those for parallel explicit (self-report) measures. Two additional not-yet-tested predictions of the theory are described.
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W4409656751
