Year: 2025
Type: conference-paper
Abstract: The online advertising market has recently reached the 500 billion dollar mark. To accommodate the need to match a user with the highest bidder at a fraction of a second, it has moved towards a complex, automated and often opaque model that involves numerous agents and intermediaries. Stimulated by the lack of transparency, but also the enormous potential profits, bad actors have found ways to circumvent restrictions, and generate substantial revenue that can support websites with objectionable or even illegal content.
Language: English
Subfield: Information Systems
Field: Computer Science
Domain: Physical Sciences
Open Access status: gold
OpenAlex ID: W4409657109