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Leveraging TikTok virtual gifts for rural infrastructure funding

Year: 2025

Type: article

Abstract: This study explores the use of TikTok virtual gifts as a novel approach to funding rural infrastructure projects in East Java, Indonesia, focusing on the village of Sampang. The initiative, driven by local residents, utilized funds gathered from viral TikTok donations to repair damaged roads in the region. Through qualitative observation and thematic analysis of secondary data from news sources like Detik.com, this research examines the dynamics of community-led funding, social media influence, and the limitations of traditional government support. The findings highlight the significant role of digital platforms in empowering rural communities, overcoming bureaucratic delays, and fostering collective action. Despite the success of this initiative, questions remain regarding sustainability, transparency, and the future role of digital fundraising in rural development. This paper contributes to the understanding of how digital media can support grassroots development efforts and the challenges involved.

Source: Social Sciences Insights Journal

DOI: 10.60036/jj6hx682

Author: Asep Koswara

Institution: Institut Manajemen Koperasi Indonesia

Language: English

Topic: Local Governance and Development

Subfield: Geography, Planning and Development

Field: Social Sciences

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, No poverty, Partnerships for the goals, Reduced inequalities, Decent work and economic growth, Peace, justice, and strong institutions

Open Access status: diamond

OpenAlex ID: W4409663322

FWCI:

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Related to: 10